When you are starting a new business or reinventing a old business, you’ll want website portraits for several uses. Great quality is important because you are representing your business and how professional your images are will influence how you and your business are perceived. Katherine was updating her consulting business. Her work is about leadership, change management and the ageing workforce.
A professional headshot to show the world for LinkedIn. A close up that has a pop of color, great lighting and your eyes in the upper third will give you the best look. She is posed leaning a little forward to add to her friendly look.
Different Images for Website Portraits
For her home page a three quarter pose cropped at mid thigh was appropriate. See how the background changes tone just a little to match the tone of her clothes, but the color is the same for a consistent look.
Katherine needed photos for speaking engagements. We had fun while she pretended to talk to an audience. Notice the change in scarf is more vibrant for speaking audiences and the scarf tucked in worked better for LinkedIn.
Barbara Glaeser is a photographer and artist. She has been in love with photography for over 25 years and still enjoys learning all there is to the business and art of photography.
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