Portrait Branding for a Book Author
Does your portrait convey your unique message?
In this cover photo for the book, Pillars of Wealth, Yuval wanted to project a professional but friendly image. When we talked, I felt we could reinforce his professional image with stately architectural columns. The crisp navy blue suit I suggested, accented with a red “power” tie, lent credibility to his credentials as a wealth management expert, and his warm, friendly smile said he was confident and accessible. His audience is doctors and dentists.
By styling the session around the message that Yuval wished to convey, this portrait helps build his personal brand. It distinguishes him from others in his field.
Portrait design – a photographers perspective
I was attracted to this spot because the columns were grand and the soft repeating pattern made a good spot for the title. The composition is designed so all the elements draw you right to his expression. The low wall on the left leads your eye to his hand and right up to his face. Your eye automatically goes to color contrast. The tie at his face and the dark jacket against the soft winter background are examples of this principle.
Do you see other messages in these additional poses?
I’m ready to help you with your corporate portrait. I can advise on the right clothing, pose, background, lighting, composition and design to convey your message and personal brand.
Barbara Glaeser is a photographer and artist. She has been in love with photography for over 25 years and still enjoys learning all there is to the business and art of photography.Want to share?:
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Tags: book author photographer, book author portraits, how to dress for a professional headshot, portrait branding, professional portrait photographer